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New self-service launderette opens its first Yorkshire branch at the Merrion Centre

24 Laundromat, a new Finnish self-service launderette, has opened its first Yorkshire branch at the Merrion Centre in the heart of Leeds.


Owned by parent company, 24 Pesula Oy, 24 Laundromat has already seen astonishing success in its other UK branches and is confident that their latest branch, which is also the first within a major shopping centre and the only launderette in Leeds City Centre, will offer unrivalled convenience for their customers who can now shop and browse whilst waiting for their washing to complete its cycle.

On the 10th of July 2023, the team behind the laundrette chain invited locals to celebrate their newest addition at the Merrion Centre with an exclusive meet and greet event.

The Finnish and UK teams from 24 Pesula met customers using the new facilities and offered complementary Finnish chocolates.


24 Laundromat was established in 1999 by the seven Nevala brothers after their interest in technology led them to identify a gap in the market between laundrettes and high-technology machinery. With a combination of their data research and technical skills, the Nevala brothers were able to design completely new washing machines. So far, they have successfully opened over fifty laundrettes in Finland and now four in the UK.

The new branch includes multiple washers (including a specialised rug & pet bed washer), tumble dryers and secure drying lockers.

Customers can even leave their washing to dry overnight in a secure locker, where they take the key.


With rising energy prices, 24 Laundromat provides its customers with a more cost-effective way to wash their clothes.

Their affordable prices include the use of electricity, water, and their very own non-scented and allergy-tested detergent, saving their customers on energy bills.

Jarmo Kesanto, Co-Owner of 24 Laundrette UK, said,

”We are thrilled to open our latest 24 Laundromat in UK at the Merrion Centre, Leeds. Adding to our existing locations, this is our first location inside a shopping mall.

“Our business concept is taken from Finland where 50 locations within grocery stores and shopping malls are extremely popular. The customer feedback that we have receive from our existing locations has been incredibly positive and is driving us to continue growing our number of branches.

“The Merrion Centre have been supportive and helpful from our first point of contact, and we have established long-term partnerships with their teams working with us.”

Charles Newman, Associate Director, Estates for Town Centre Securities PLC, owners of the Merrion Centre, complimented the new branch:

“We are thrilled to welcome this state-of-the-art technology to the Merrion Centre and are confident that they will bring unparalleled laundry convenience to shoppers, office workers, and residents within the area.

“I would like to extend a warm welcome to the team and share my enthusiasm for this innovative addition to our shopping centre”.

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