News
News
Giant dino egg hunt to hatch ahead of Rex-tacular summer event
Mon 10 May, 2021
Leeds Jurassic Trail to return with 13 dinosaurs in 12 locations including world-first Yorkshiresaurus
Giant dinosaur eggs will be laid across Leeds this May creating a family-friendly interactive event to herald the forthcoming Leeds Jurassic Trail 2.
The free Dinosaur Egg Hunt featuring an augmented reality app will run from May 29 to June 13 when it will be revealed which full size beasts will be located where across the city in the UK’s biggest free animatronic dinosaur display this July and August.
Following the overwhelming success of the first event, Leeds Jurassic Trail 2 will boast 13 moving, roaring dinosaurs – featuring 11 new ones including flying Pteranodons and a huge Diplodocus alongside the popular T-Rex – across 12 locations in one of the country’s most ambitious city centre partnerships.
The world-first animatronic Yorkshiresaurus – whose design was inspired by a Wakefield pupil – will also go on display and features a white rose, a spine of Yorkshire Ys and a rhubarb tail among others elements from God’s Own Country.
Egg and dinosaur locations include:
The Merrion Centre, Briggate, Leeds Corn Exchange, Leeds Kirkgate Market, Leeds Rail Station, St Johns Centre, The Core, The Light, Trinity Kitchen, Trinity Leeds, Victoria Leeds and Victoria Quarter.
The type of dinosaur that will be in each location later this summer will be revealed from May 29 to those taking part in the giant Dinosaur Egg Hunt. Visitors can download a free augmented reality app to find the full size dino eggs – some as tall as 2m – laid across Leeds city centre.
People just need to visit every location and check in using the app where the dinosaur that will be inhabiting that venue will be revealed on their screen in augmented reality via their phone camera – perfect for selfies and family group shots. The dinosaur can then be made bigger, smaller and even made to walk.
Leeds Jurassic Trail 2 and the egg hunt are being led by LeedsBID in partnership with Child Friendly Leeds, Leeds City Council, The Merrion Centre, Leeds Corn Exchange, Leeds Kirkgate Market, Leeds Station, St Johns Centre, The Core, The Light, Trinity Kitchen, Trinity Leeds and Victoria Leeds.
A ‘Roarsome’ event for all…
Andrew Cooper, Chief Executive of LeedsBID, said:
“Our Dinosaur Egg Hunt is the ‘trailer’ for the main event this summer and in itself will be ground-breaking. By taking part in the hunt visitors will be able to discover which dinosaur will be installed where as well as capturing some amazing images via the app on their phones.
“We promised Leeds Jurassic Trail would be back bigger and with more teeth. Thanks to our incredible partners, it’s already exceeded all expectations in size and scale with a dozen organisations all joining forces – so prepare for something special.
“Together we are gearing up for the safe return of shoppers and visitors to the city and long-lasting attractions like this are essential in helping to entice people back in. The egg hunt provides an innovative family-friendly, free way of having something fun to do while avoiding the need to stay in the one place. That means we can safely attract people back into the city, encouraging them to move around and stimulate the economy across a number of sectors.”
James Broughton, Head of Marketing & Communications for Town Centre Securities PLC, owners of the Merrion Centre said:
“Following the huge success of the Leeds Jurassic Trail in 2019, we are thrilled to once again be part of this city wide, family friendly event. The Merrion Centre continue to work hard to ensure our customers experience is as smooth as possible, and we look forward to safely welcoming lots of excited visitors as part of this years even bigger pre-historic trail!”
To find out more, visit leedsjurassictrail.co.uk
The dinosaur trail experience and egg hunt is being created by award-winning Leeds-based events and marketing agency, Banana Kick. In 2019 for the inaugural event, more than 100,000 trail maps were handed out.